THE PET SERVE INTERNATIONAL INC.

Corporate Privacy Policy

Version 1.0

Effective Date: Upon Website Launch

1. PURPOSE

1.1 Our Commitment to Privacy

The Pet Serve International Inc. ("The Pet Serve", "PetServe", "we", "our" or "us") recognizes that privacy is a fundamental component of the trust our customers, business partners and website visitors place in us. We are committed to collecting, using, disclosing, retaining and safeguarding personal information responsibly, transparently and in accordance with applicable Canadian privacy laws and recognised industry best practices.

As a Canadian business dedicated to providing premium pet wellness, grooming, hygiene, nutritional and related pet care products, we understand that our customers expect not only exceptional products but also responsible stewardship of the information they share with us. Protecting personal information is therefore an integral part of our business operations, customer experience and corporate governance.

This Privacy Policy explains how The Pet Serve International Inc. manages personal information when individuals visit thepetserve.com, create an online account, purchase products, subscribe to marketing communications, participate in promotions, contact our customer service team, engage with us through social media, or otherwise interact with our products and services.

1.2 Purpose of this Privacy Policy

The purpose of this Privacy Policy is to provide clear and transparent information regarding:

• the categories of personal information we collect;
• how and why we collect personal information;
• how personal information is used, disclosed and protected;
• when personal information may be shared with trusted third parties;
• how long information is retained;
• the privacy rights available to individuals under applicable laws;
• how individuals may exercise those rights; and
• how to contact us regarding questions, concerns or complaints relating to privacy.

We believe individuals should understand not only what information is collected, but also why it is collected and how it is protected throughout its lifecycle.

1.3 Privacy by Design

PetServe seeks to incorporate privacy considerations into the design, implementation and operation of our products, services, website and business processes wherever reasonably practicable. We strive to limit the collection of personal information to what is reasonably necessary for legitimate business purposes and to implement appropriate administrative, technical and physical safeguards to protect that information.

Privacy is considered throughout the customer journey—from browsing our website and placing an order to customer support, product recalls, warranty administration and ongoing communications.

1.4 Legislative Framework

This Privacy Policy has been developed with reference to applicable Canadian privacy legislation and recognized privacy principles, including, where applicable:

• the Personal Information Protection and Electronic Documents Act (PIPEDA);
• Canada's Anti-Spam Legislation (CASL);
• applicable provincial privacy legislation;
• accessibility obligations under the Accessibility for Ontarians with Disabilities Act (AODA) where relevant to the provision of information; and
• other applicable consumer protection and electronic commerce requirements.

Where we operate in additional jurisdictions or provide services outside Canada, we may also consider other applicable privacy laws and regulatory requirements.

1.5 Relationship with Other Policies

This Privacy Policy should be read together with other policies published by The Pet Serve International Inc., including our:

• Terms and Conditions;
• Cookie Policy;
• Shipping Policy;
• Return & Refund Policy;
• Accessibility Policy; and
• any additional notices provided at the point personal information is collected.

Where another policy specifically governs a particular activity, that policy should also be reviewed.

1.6 Policy Updates

As our business, technology and legal obligations evolve, we may update this Privacy Policy from time to time. The most current version will always be available on thepetserve.com, together with its effective date.

Where required by law, we will take reasonable steps to notify individuals of material changes before those changes become effective.

2. SCOPE

2.1 Application of this Policy

This Privacy Policy applies to all personal information collected, used, disclosed, retained or otherwise processed by The Pet Serve International Inc. in connection with its business operations.

This Policy applies whether information is collected electronically, verbally, in writing or through other lawful means.

2.2 Individuals Covered

This Privacy Policy applies to:

• visitors to thepetserve.com;
• customers purchasing products for personal use;
• wholesale customers;
• distributors;
• retailers;
• veterinary clinics;
• veterinary professionals;
• pet groomers;
• business partners;
• suppliers and service providers who interact with us;
• individuals contacting our customer support team;
• individuals subscribing to newsletters or promotional communications;
• participants in contests, promotions and surveys; and
• other individuals who voluntarily provide personal information to us.

2.3 Activities Covered

This Privacy Policy governs personal information collected in connection with:

• browsing our website;
• creating or managing customer accounts;
• placing online orders;
• payment processing;
• shipping and delivery;
• warranty claims;
• product recalls;
• customer support;
• newsletters;
• promotional campaigns;
• loyalty initiatives that may be introduced in the future;
• product reviews;
• surveys;
• website analytics;
• fraud prevention;
• regulatory compliance; and
• other legitimate business activities.

2.4 Technologies Covered

This Policy applies to information collected through:

• our corporate website;
• future mobile applications;
• customer portals;
• electronic communications;
• customer service interactions;
• cookies and similar technologies;
• social media interactions under our control; and
• other digital platforms operated by or on behalf of PetServe.

2.5 Information Not Covered

This Privacy Policy does not apply to:

• third-party websites linked from our website;
• social media platforms operated by third parties;
• information that has been irreversibly anonymized;
• publicly available information where permitted by applicable law; or
• information processed exclusively by third parties acting independently of PetServe.

Individuals should review the privacy practices of those organizations before providing personal information.

3. ABOUT THE PET SERVE INTERNATIONAL INC.

3.1 Who We Are

The Pet Serve International Inc. is a Canadian company dedicated to providing premium pet wellness, grooming, hygiene, nutritional and related pet care products designed to promote the health, comfort and well-being of companion animals.

Our mission is to deliver products that combine quality, innovation and responsible business practices while maintaining the confidence of customers, retailers, veterinary professionals, distributors and other business partners.

3.2 Our Commitment to Responsible Business

We believe responsible handling of personal information is essential to maintaining long-term customer relationships.

Accordingly, PetServe strives to:

• collect only the information reasonably necessary for identified purposes;
• maintain appropriate safeguards;
• use information responsibly;
• respect customer choices;
• continually improve privacy practices;
• respond promptly to privacy inquiries; and
• foster a culture of accountability throughout the organization.

Privacy is not viewed as a standalone legal obligation but as a core element of our commitment to customer service and ethical business conduct.

3.3 Trusted Service Providers

To support our operations, PetServe may engage carefully selected third-party service providers to perform services on our behalf, including:

• payment processing;
• website hosting;
• cloud infrastructure;
• order fulfillment;
• shipping and logistics;
• fraud prevention;
• analytics;
• marketing support;
• customer relationship management;
• information technology services; and
• professional advisory services.

Where service providers process personal information on our behalf, we seek to ensure they are subject to appropriate contractual obligations requiring them to protect personal information and use it only for authorized purposes.

3.4 Continuous Improvement

Privacy expectations, technology and legal requirements continue to evolve.

PetServe is committed to periodically reviewing and improving its privacy governance framework, security measures and internal practices to ensure they remain appropriate for the nature, sensitivity and volume of personal information entrusted to us.

As our business grows and new products, services or technologies are introduced, we will continue to evaluate their privacy implications and implement reasonable safeguards designed to protect personal information throughout its lifecycle.

4. DEFINITIONS

For the purposes of this Privacy Policy, the following definitions apply unless the context requires otherwise.

4.1 Account

An "Account" means a registered online profile created by a customer or business user to purchase products, manage orders, access account information, save preferences, subscribe to communications, or otherwise interact with our website and services.

4.2 Applicable Privacy Laws

"Applicable Privacy Laws" means all privacy, data protection, electronic communications, consumer protection and related legislation that applies to the activities of The Pet Serve International Inc., including but not limited to the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's Anti-Spam Legislation (CASL), applicable provincial privacy legislation, and any successor legislation.

4.3 Business Customer

A "Business Customer" means any retailer, distributor, veterinary clinic, grooming business, wholesaler, reseller or other commercial organization purchasing products or services from PetServe.

4.4 Consent

"Consent" means an individual's voluntary agreement to the collection, use or disclosure of personal information for identified purposes. Consent may be express or implied, depending upon the sensitivity of the information and applicable legal requirements.

4.5 Cookies

"Cookies" are small data files placed on a user's device that help websites recognize returning visitors, remember preferences, improve functionality, analyze website traffic and personalize user experiences.

4.6 Customer

A "Customer" means any individual who purchases, attempts to purchase, or inquires about products or services offered by PetServe.

4.7 Device

A "Device" includes any computer, smartphone, tablet, wearable device or other electronic equipment capable of accessing our website or digital services.

4.8 Personal Information

"Personal Information" means information about an identifiable individual, whether recorded electronically, verbally or in physical form, excluding business contact information where excluded under applicable law.

Personal Information may include, but is not limited to:

• name;
• postal address;
• email address;
• telephone number;
• purchase history;
• payment information;
• IP address;
• online identifiers;
• customer preferences; and
• communications with PetServe.

4.9 Processing

"Processing" means any operation performed on personal information, including collection, recording, organization, storage, retrieval, consultation, use, disclosure, transmission, retention, anonymization or destruction.

4.10 Privacy Officer

The "Privacy Officer" is the individual designated by The Pet Serve International Inc. to oversee compliance with applicable privacy legislation and this Privacy Policy.

4.11 Service Provider

A "Service Provider" means an external organization or individual engaged by PetServe to perform services on our behalf, including payment processing, website hosting, cloud services, logistics, customer support, analytics, marketing and professional advisory services.

4.12 Website

"Website" refers to the official website operated by The Pet Serve International Inc., currently located at www.thepetserve.com, together with any successor websites or related digital platforms.

4.13 User

A "User" means any person accessing or interacting with our website or digital services, regardless of whether a purchase is made.

4.14 De-identified Information

"De-identified Information" means information that has been processed so that it can no longer reasonably be associated with an identifiable individual. PetServe may use de-identified information for analytics, reporting, research, business improvement and other lawful purposes.

4.15 Security Incident

A "Security Incident" means any unauthorized access, disclosure, alteration, destruction, loss or misuse of information that may compromise the confidentiality, integrity or availability of Personal Information.

4.16 Interpretation

Unless the context otherwise requires:

• headings are provided for convenience only;
• words importing the singular include the plural and vice versa;
• references to legislation include amendments and successor legislation; and
• references to "including" mean "including without limitation."

5. OUR PRIVACY PRINCIPLES

The Pet Serve International Inc. is committed to protecting Personal Information through responsible privacy governance and ethical business practices. Our privacy program is guided by the following principles.

5.1 Accountability

PetServe accepts responsibility for the Personal Information under its custody and control. We maintain internal policies, procedures and safeguards designed to ensure compliance with applicable privacy legislation and recognized privacy best practices.

5.2 Transparency

We strive to communicate our privacy practices clearly, accurately and in language that is understandable to customers and business partners.

Whenever Personal Information is collected, we seek to explain:

• what information is being collected;
• why it is needed;
• how it will be used;
• who may receive it; and
• how individuals may exercise their privacy rights.

5.3 Limited Collection

We limit the collection of Personal Information to what is reasonably necessary for identified business purposes.

We do not intentionally collect excessive or irrelevant Personal Information.

5.4 Appropriate Use

Personal Information is used only for purposes that are lawful, reasonable and consistent with this Privacy Policy or as otherwise permitted or required by law.

5.5 Data Quality

We take reasonable steps to maintain Personal Information that is accurate, complete and up to date for the purposes for which it is used.

Customers are encouraged to notify us whenever their information changes.

5.6 Security

We employ administrative, technical and physical safeguards appropriate to the sensitivity of Personal Information under our control.

Safeguards are regularly reviewed and improved to reflect evolving technology and emerging security risks.

5.7 Individual Access

Subject to applicable legal limitations, individuals have the right to request access to their Personal Information, request corrections and inquire about how their information has been used.

5.8 Continuous Improvement

Privacy governance is an ongoing process. PetServe regularly reviews its policies, technologies and procedures to strengthen the protection of Personal Information and respond to changing legal requirements.

6. INFORMATION WE COLLECT

The categories of Personal Information we collect depend on how individuals interact with PetServe.

6.1 Information You Provide

We may collect information voluntarily provided by customers, including:

• full name;
• billing address;
• shipping address;
• email address;
• telephone number;
• company information (where applicable);
• account credentials;
• communication preferences;
• order instructions;
• product inquiries;
• customer service requests;
• reviews and feedback.

6.2 Transaction Information

When purchases are made through our website, we may collect information relating to:

• products purchased;
• quantities ordered;
• order values;
• shipping selections;
• delivery information;
• invoices;
• payment confirmation;
• refunds;
• exchanges;
• warranty claims.

PetServe does not store complete payment card information. Payment processing is performed by trusted third-party payment processors using secure technologies.

6.3 Automatically Collected Information

When visiting our website, certain technical information may automatically be collected, including:

• IP address;
• browser type;
• operating system;
• referring website;
• device information;
• pages visited;
• time spent on pages;
• clickstream information;
• language preferences;
• approximate geographic location derived from IP addresses.

6.4 Marketing Information

Where individuals choose to receive marketing communications, we may collect:

• subscription preferences;
• campaign interactions;
• email engagement statistics;
• promotional interests;
• survey responses.

6.5 Communications

We maintain records of communications exchanged with customers, including:

• emails;
• customer support requests;
• online contact forms;
• warranty inquiries;
• complaints;
• feedback.

6.6 Business Information

Where we work with distributors, veterinary clinics, retailers or suppliers, we may collect business contact information including:

• business names;
• representative names;
• professional email addresses;
• telephone numbers;
• shipping addresses;
• billing information.

7. HOW WE USE PERSONAL INFORMATION

PetServe uses Personal Information only where there is a legitimate business purpose or legal basis for doing so.

7.1 Order Fulfillment

We use Personal Information to:

• process orders;
• verify purchases;
• arrange payment processing;
• coordinate shipping;
• provide delivery updates;
• manage returns;
• administer warranties;
• communicate regarding product availability.

7.2 Customer Service

Personal Information enables us to:

• respond to inquiries;
• resolve complaints;
• investigate order issues;
• provide technical assistance;
• improve customer satisfaction.

7.3 Website Administration

Information collected through our website helps us:

• maintain website functionality;
• improve navigation;
• monitor website performance;
• identify technical issues;
• enhance user experience.

7.4 Business Operations

We may use Personal Information for legitimate operational purposes including:

• accounting;
• auditing;
• financial reporting;
• fraud prevention;
• inventory management;
• regulatory compliance;
• internal training;
• quality assurance.

7.5 Marketing Communications

Subject to applicable law and customer preferences, PetServe may send newsletters, promotional offers, educational content, product announcements and other marketing communications.

Individuals may unsubscribe at any time using the unsubscribe mechanism included in our communications or by contacting us directly.

7.6 Legal Compliance

We may collect, use or disclose Personal Information where necessary to:

• comply with legal obligations;
• respond to lawful requests from government authorities;
• enforce our Terms and Conditions;
• protect our legal rights;
• investigate suspected fraud or unlawful activities;
• protect the safety of customers, employees or the public.

7.7 Product Safety and Recall Management

Where necessary, Personal Information may be used to notify customers regarding:

• product recalls;
• safety notices;
• quality concerns;
• regulatory actions;
• corrective measures affecting purchased products.

This information is used solely to protect customers and ensure compliance with applicable regulatory obligations.

8. COOKIES, TRACKING TECHNOLOGIES AND WEBSITE ANALYTICS

8.1 Introduction

The Pet Serve International Inc. uses cookies and similar technologies to enhance the functionality, security, usability and performance of our website. These technologies help us understand how visitors interact with our website, remember user preferences, improve website functionality and deliver a more personalized browsing experience.

By continuing to use our website, individuals acknowledge that certain cookies may be placed on their device in accordance with this Privacy Policy and our separate Cookie Policy, subject to applicable consent requirements.

8.2 What Are Cookies?

Cookies are small text files stored on a user's computer, smartphone or other internet-enabled device when visiting a website. Cookies allow websites to recognize returning visitors, remember settings, improve navigation and collect information regarding website usage.

Cookies generally do not contain information that directly identifies an individual. However, where cookies are associated with account information or other identifiers, they may constitute Personal Information under applicable privacy laws.

8.3 Types of Cookies We Use

Depending upon how our website evolves, we may use the following categories of cookies:

Essential Cookies

Essential cookies are necessary for the operation of our website and cannot be disabled through our cookie management tools.

These cookies support functions such as:

• user authentication;
• shopping cart functionality;
• website security;
• fraud prevention;
• session management;
• page navigation.

Without these cookies, certain portions of the website may not function properly.

Functional Cookies

Functional cookies remember user preferences and improve the overall customer experience.

These may include remembering:

• preferred language;
• geographic region;
• accessibility preferences;
• login preferences;
• recently viewed products.

Performance and Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting aggregated information regarding:

• pages visited;
• time spent on pages;
• navigation paths;
• referral sources;
• website performance;
• visitor trends.

Analytics information assists PetServe in improving website usability, content and customer experience.

Marketing Cookies

Where permitted by law, marketing cookies may be used to:

• measure advertising effectiveness;
• understand customer interests;
• personalize promotional content;
• limit repetitive advertisements;
• evaluate marketing campaigns.

Marketing cookies may be set by PetServe or trusted advertising partners.

8.4 Third-Party Analytics

PetServe may engage trusted analytics providers to assist us in understanding website usage patterns.

These providers may collect information such as:

• browser information;
• operating system;
• approximate geographic location;
• device identifiers;
• referral websites;
• interactions with website content.

Where possible, analytics information is aggregated or de-identified before analysis.

8.5 Cookie Preferences

Where legally required, users may manage or withdraw cookie preferences through:

• browser settings;
• website cookie preference tools;
• third-party opt-out mechanisms.

Disabling certain cookies may reduce website functionality or affect user experience.

8.6 Do Not Track Signals

Some internet browsers support "Do Not Track" signals.

Because there is currently no universally accepted standard governing these signals, PetServe may not respond uniformly to all Do Not Track requests. We continue to monitor industry developments and applicable legal requirements in this area.

9. DISCLOSURE OF PERSONAL INFORMATION

9.1 Our General Principle

PetServe does not sell Personal Information.

We disclose Personal Information only where reasonably necessary to operate our business, provide requested products or services, comply with legal obligations or protect our legitimate business interests.

Whenever Personal Information is disclosed to third parties acting on our behalf, we seek to ensure appropriate contractual safeguards are in place.

9.2 Service Providers

We may disclose Personal Information to carefully selected service providers that assist us with:

• website hosting;
• cloud computing;
• payment processing;
• shipping and logistics;
• fraud detection;
• customer relationship management;
• technical support;
• analytics;
• marketing;
• accounting;
• legal services;
• regulatory compliance.

These organizations are authorized to use Personal Information only for the services they perform on behalf of PetServe.

9.3 Payment Processors

Payments made through our website are processed by secure third-party payment providers.

PetServe does not receive or store complete payment card numbers.

Payment processors maintain their own privacy and security obligations and process payment information in accordance with applicable financial industry standards.

9.4 Shipping Partners

To deliver customer orders, we share information reasonably necessary for shipment, including:

• customer name;
• delivery address;
• contact information;
• shipment details.

Shipping partners are expected to use this information solely for delivery-related purposes.

9.5 Professional Advisors

Personal Information may be disclosed where reasonably necessary to:

• lawyers;
• accountants;
• auditors;
• insurers;
• consultants.

Such disclosures are limited to legitimate business purposes and subject to confidentiality obligations.

9.6 Business Transactions

If PetServe undergoes a merger, acquisition, investment transaction, restructuring, financing, sale of assets or similar corporate transaction, Personal Information may be transferred as part of that transaction, subject to applicable legal requirements.

Where appropriate, affected individuals will be notified before Personal Information becomes subject to a different privacy policy.

9.7 Legal Requirements

PetServe may disclose Personal Information where required or authorized by law, including:

• court orders;
• search warrants;
• regulatory investigations;
• government requests;
• law enforcement requests;
• public safety concerns;
• protection of legal rights.

9.8 Protection of Rights

We may disclose Personal Information where reasonably necessary to:

• investigate fraud;
• prevent unlawful activities;
• enforce contractual rights;
• protect customers;
• protect employees;
• protect business operations;
• protect public safety.

10. CROSS-BORDER TRANSFERS OF PERSONAL INFORMATION

10.1 International Processing

PetServe primarily operates within Canada.

However, certain trusted service providers engaged by PetServe may process Personal Information outside Canada, including in jurisdictions where privacy laws may differ from those applicable in Canada.

10.2 Countries of Processing

Depending upon the service providers used, Personal Information may be processed in jurisdictions including:

• Canada;
• United States;
• European Union;
• other jurisdictions where our authorized service providers maintain operations.

This list may evolve as our business grows.

10.3 Legal Safeguards

Where Personal Information is transferred internationally, PetServe seeks to implement appropriate safeguards including:

• contractual privacy obligations;
• confidentiality agreements;
• commercially reasonable security requirements;
• vendor due diligence;
• periodic assessments of service providers.

10.4 Government Access

Individuals should be aware that Personal Information processed outside Canada may be subject to the laws of the jurisdiction in which it is processed and may therefore be accessible to courts, law enforcement agencies or government authorities under applicable local laws.

10.5 Data Localization

At the present time, PetServe does not guarantee that Personal Information will remain exclusively within Canada.

Should our data hosting strategy change in the future, this Privacy Policy will be updated accordingly.

11. INFORMATION SECURITY

11.1 Our Commitment

Protecting Personal Information is an essential component of our business operations.

PetServe maintains administrative, technical and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, destruction, misuse or loss.

11.2 Security Measures

Depending upon the sensitivity of the information, safeguards may include:

• encryption technologies;
• secure payment processing;
• firewalls;
• secure cloud infrastructure;
• password protection;
• multi-factor authentication where appropriate;
• access controls;
• employee confidentiality obligations;
• regular software updates;
• network monitoring;
• vulnerability management.

11.3 Employee Access

Access to Personal Information is restricted to employees, contractors and authorized representatives who require such information to perform their responsibilities.

Personnel are expected to comply with internal privacy, confidentiality and information security policies.

11.4 Security Incident Management

PetServe maintains procedures designed to identify, assess, investigate and respond to actual or suspected security incidents involving Personal Information.

Where required by applicable law, affected individuals and appropriate regulatory authorities will be notified of reportable privacy breaches within the timelines prescribed by law.

11.5 Customer Responsibilities

Customers also play an important role in protecting their information.

Customers are encouraged to:

• maintain strong passwords;
• protect account credentials;
• avoid sharing login information;
• notify PetServe immediately of suspected unauthorized account activity.

11.6 No Absolute Security

While PetServe employs commercially reasonable safeguards, no method of electronic transmission or storage can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security, although we continuously strive to reduce risks through ongoing improvements to our privacy and security programs.

12. DATA RETENTION AND DESTRUCTION

12.1 Retention Principles

PetServe retains Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected, satisfy legal obligations, resolve disputes and enforce agreements.

12.2 Retention Factors

Retention periods are determined by considering factors including:

• legal requirements;
• regulatory obligations;
• accounting standards;
• tax legislation;
• warranty periods;
• product safety requirements;
• litigation risks;
• operational needs.

12.3 Secure Disposal

When Personal Information is no longer required, PetServe takes reasonable steps to securely destroy, delete or permanently anonymize the information using methods appropriate to the sensitivity of the information.

12.4 Archived Information

Certain information may be retained in backup systems or archived records for disaster recovery, legal compliance or business continuity purposes, subject to appropriate security safeguards.

12.5 Litigation Holds

Where required by law or in connection with actual or anticipated legal proceedings, investigations or regulatory matters, PetServe may retain Personal Information beyond normal retention periods until the relevant matter has been resolved.

12.6 Retention Schedule

PetServe maintains internal data retention schedules designed to support consistent information management practices. A summary retention schedule may be included as an appendix to this Privacy Policy and updated periodically as business requirements evolve.

13. YOUR PRIVACY RIGHTS

13.1 Our Commitment to Individual Rights

The Pet Serve International Inc. respects the privacy rights of individuals and is committed to providing reasonable access to Personal Information in accordance with applicable privacy legislation.

Subject to applicable legal exceptions, individuals may exercise the rights described in this section by contacting our Privacy Officer using the contact information provided in this Privacy Policy.

13.2 Right to Access

Individuals have the right to request confirmation of whether PetServe holds Personal Information relating to them and, where permitted by law, to obtain access to that information.

Upon receiving a verified request, PetServe will provide information regarding:

• the categories of Personal Information we maintain;
• the purposes for which the information has been collected and used;
• the categories of third parties with whom the information has been shared, where appropriate;
• the source of the information, where reasonably available; and
• any other information required under applicable law.

Access requests will be processed within the timeframes prescribed by applicable legislation.

13.3 Right to Correction

Individuals may request correction of inaccurate, incomplete or outdated Personal Information maintained by PetServe.

Where appropriate, we will update our records promptly after verifying the accuracy of the requested changes.

Where a correction request cannot be accommodated, we will explain the reasons, subject to applicable legal limitations.

13.4 Right to Withdraw Consent

Where Personal Information is processed based on consent, individuals may withdraw that consent at any time, subject to legal or contractual restrictions.

Withdrawal of consent does not affect processing that occurred prior to the withdrawal and may limit our ability to provide certain products, services or website functionality.

13.5 Right to Marketing Choices

Individuals may opt out of receiving promotional communications at any time by:

• selecting the unsubscribe option included in our emails;
• updating communication preferences within their account (where available); or
• contacting our Privacy Officer.

Operational communications relating to orders, warranties, recalls, product safety or legal obligations may continue to be sent where appropriate.

13.6 Verification of Identity

To protect the privacy of our customers, PetServe may require reasonable proof of identity before responding to requests involving Personal Information.

Verification procedures are intended to prevent unauthorized access to Personal Information and to safeguard customer privacy.

13.7 Limitations

Certain rights may be limited where permitted or required by law, including where disclosure would:

• reveal Personal Information relating to another individual;
• interfere with law enforcement activities;
• compromise legal privilege;
• expose confidential commercial information; or
• otherwise be restricted under applicable legislation.

14. CONSENT

14.1 Our Approach to Consent

PetServe collects, uses and discloses Personal Information only with appropriate consent or as otherwise permitted or required by applicable law.

Consent is a fundamental principle of our privacy program and reflects our commitment to respecting individual choice.

14.2 Forms of Consent

Depending upon the circumstances and sensitivity of the information involved, consent may be:

• express;
• implied;
• written;
• electronic; or
• verbal.

The appropriate form of consent will depend on the nature of the information being collected and the purposes for which it will be used.

14.3 Implied Consent

In certain circumstances, consent may reasonably be implied.

Examples include:

• placing an online order;
• requesting customer support;
• submitting an inquiry through our website;
• participating in a product warranty process; or
• voluntarily providing Personal Information for identified purposes.

14.4 Express Consent

PetServe will seek express consent where required by applicable law or where the collection, use or disclosure involves sensitive Personal Information or activities requiring a higher level of transparency.

14.5 Withdrawal of Consent

Individuals may withdraw consent at any time by contacting PetServe.

Withdrawal of consent may affect our ability to:

• complete transactions;
• provide customer support;
• maintain customer accounts;
• process warranty claims;
• provide promotional communications; or
• deliver certain personalized services.

14.6 Exceptions

PetServe may collect, use or disclose Personal Information without consent where permitted or required by applicable law, including for:

• legal compliance;
• fraud prevention;
• debt collection;
• investigations;
• public safety;
• emergency situations;
• protection of legal rights.

15. MARKETING COMMUNICATIONS AND CASL COMPLIANCE

15.1 Responsible Marketing

PetServe is committed to complying with Canada's Anti-Spam Legislation (CASL) and other applicable laws governing electronic communications.

We strive to ensure that our marketing communications are relevant, transparent and respectful of customer preferences.

15.2 Types of Communications

Customers may receive communications regarding:

• new products;
• educational pet care information;
• promotions;
• newsletters;
• company announcements;
• product launches;
• seasonal campaigns;
• customer surveys.

These communications will be sent only where legally permitted.

15.3 Consent for Electronic Messages

Commercial electronic messages will generally be sent only where:

• express consent has been obtained;
• implied consent exists under applicable legislation; or
• another lawful basis applies.

15.4 Unsubscribe Mechanism

Every commercial electronic message sent by PetServe will include an easy-to-use unsubscribe mechanism.

Unsubscribe requests will be processed promptly in accordance with applicable legal requirements.

15.5 Transactional Communications

Certain communications are not promotional in nature and may continue regardless of marketing preferences.

Examples include:

• order confirmations;
• shipping notifications;
• product recalls;
• warranty information;
• account security notices;
• changes to legal policies;
• responses to customer inquiries.

15.6 Third-Party Marketing

PetServe does not sell customer mailing lists.

We do not authorize unrelated third parties to use customer Personal Information for their own direct marketing purposes without appropriate consent.

16. CHILDREN'S PRIVACY

16.1 Our Position

PetServe's products and services are intended for adults.

Our website is not designed to knowingly collect Personal Information directly from children who have not reached the age required to provide valid consent under applicable law.

16.2 Collection of Children's Information

We do not knowingly solicit or intentionally collect Personal Information directly from children.

If we become aware that Personal Information relating to a child has been collected without appropriate authorization, we will take reasonable steps to delete the information as soon as practicable.

16.3 Parents and Guardians

Parents or legal guardians who believe their child has submitted Personal Information to PetServe may contact our Privacy Officer to request review or deletion of that information.

16.4 Educational Content

Where educational content relating to pet care may be viewed by younger audiences, such content is intended for informational purposes and is not intended to encourage children to submit Personal Information.

17. ARTIFICIAL INTELLIGENCE AND AUTOMATED TECHNOLOGIES

17.1 Responsible Innovation

PetServe may utilize emerging technologies, including artificial intelligence ("AI"), automation and machine learning tools, to improve our business operations, website functionality and customer experience.

Where such technologies are used, PetServe is committed to deploying them responsibly and in accordance with applicable privacy legislation.

17.2 Potential Uses

AI-enabled technologies may assist PetServe with activities including:

• customer service support;
• website search functionality;
• fraud detection;
• inventory forecasting;
• website analytics;
• personalization of website content;
• business reporting;
• operational efficiency.

17.3 Human Oversight

Where decisions involving customers could have significant consequences, PetServe seeks to ensure appropriate human oversight and review.

Automated technologies are intended to support—not replace—responsible business decision-making.

17.4 Data Used for AI

Any Personal Information used to support AI-enabled tools will be processed in accordance with this Privacy Policy and applicable contractual obligations with our technology providers.

Where appropriate, information may be aggregated or de-identified before analytical processing.

17.5 Future Technologies

As technology evolves, PetServe will continue evaluating new tools to improve customer service while maintaining appropriate privacy safeguards and transparency.

Material changes to our use of AI technologies will be reflected in future updates to this Privacy Policy where required.

18. THIRD-PARTY WEBSITES, SOCIAL MEDIA AND EXTERNAL SERVICES

18.1 External Links

Our website may contain links to third-party websites, social media platforms, retailers, distributors or other external resources provided for customer convenience.

Once an individual leaves the PetServe website, this Privacy Policy no longer applies.

18.2 Independent Privacy Practices

Third-party websites operate independently from PetServe and maintain their own privacy policies, security practices and terms of use.

PetServe is not responsible for the privacy practices or content of third-party websites that we do not own or control.

We encourage individuals to review the privacy policies of all third-party websites before providing Personal Information.

18.3 Social Media Platforms

PetServe may maintain official pages or profiles on social media platforms.

Interactions through these platforms are subject both to this Privacy Policy, where applicable, and to the privacy practices of the relevant social media provider.

Information voluntarily shared through public social media channels may be visible to other users and should be shared with appropriate caution.

18.4 Embedded Content and Integrations

Our website may incorporate content or functionality provided by third parties, including:

• embedded videos;
• social media plugins;
• maps;
• payment gateways;
• review platforms;
• live chat services; and
• analytics tools.

These third-party services may collect information directly from users in accordance with their own privacy policies.

18.5 No Endorsement

Links to third-party websites or services are provided solely for convenience and informational purposes.

Unless expressly stated, inclusion of a third-party link does not constitute an endorsement, recommendation or guarantee by PetServe regarding the products, services or privacy practices of that third party.

19. ACCESSIBILITY AND INCLUSIVE PRIVACY PRACTICES

19.1 Our Commitment to Accessibility

The Pet Serve International Inc. is committed to ensuring that our privacy practices are accessible, understandable and inclusive for all individuals, including persons with disabilities.

We recognize that meaningful privacy protection includes the ability for individuals to understand how their Personal Information is collected, used, disclosed and protected, regardless of their abilities or the technologies they use to access our services.

19.2 Accessible Communications

Where reasonably practicable, PetServe will make privacy-related information available in accessible formats or through communication supports upon request.

Depending on the circumstances, accessible accommodations may include:

• alternative document formats;
• compatible digital documents;
• large-print materials;
• assistance through customer support;
• alternative communication methods.

Requests will be evaluated in accordance with applicable accessibility legislation and business capabilities.

19.3 Website Accessibility

PetServe strives to develop and maintain digital services that promote accessibility and usability for a broad range of users.

As our website continues to evolve, we will seek to improve accessibility by considering recognized accessibility standards and best practices during website development and ongoing maintenance.

19.4 Continuous Improvement

Accessibility is an ongoing process.

PetServe periodically reviews customer feedback, technological developments and applicable accessibility requirements to identify opportunities for improvement in both our digital services and our privacy communications.

20. PRIVACY BREACH MANAGEMENT AND INCIDENT RESPONSE

20.1 Commitment to Security

Despite implementing comprehensive administrative, technical and physical safeguards, no organization can completely eliminate the risk of unauthorized access or security incidents.

PetServe maintains a structured incident response program designed to identify, investigate, contain and remediate suspected privacy or security incidents in a timely and responsible manner.

20.2 Incident Detection

Our incident management procedures are designed to assist in identifying events that may involve:

• unauthorized access;
• unauthorized disclosure;
• accidental disclosure;
• loss of Personal Information;
• theft of devices or records;
• ransomware or cyber attacks;
• system compromise;
• insider misuse of information.

Employees are expected to report suspected privacy incidents promptly through established internal reporting procedures.

20.3 Investigation

When a potential privacy incident is identified, PetServe will undertake an appropriate investigation which may include:

• identifying the affected information;
• determining the scope of the incident;
• assessing potential risks to affected individuals;
• implementing immediate containment measures;
• documenting investigative findings;
• identifying corrective actions.

Investigations are conducted in a manner proportionate to the nature and sensitivity of the incident.

20.4 Notification

Where a privacy breach creates a real risk of significant harm to affected individuals and notification is required under applicable law, PetServe will notify:

• affected individuals;
• applicable regulatory authorities; and
• any other organizations required by law,

within the timeframes prescribed by applicable legislation.

20.5 Corrective Actions

Following a security incident, PetServe will evaluate opportunities to strengthen its privacy and security program, which may include:

• policy updates;
• additional employee training;
• enhanced monitoring;
• improved technical safeguards;
• vendor reviews;
• procedural improvements.

20.6 Breach Records

PetServe maintains records of privacy incidents where required by applicable law.

These records assist in demonstrating compliance, identifying trends and improving future incident response capabilities.

21. EXERCISING YOUR PRIVACY RIGHTS

21.1 Submitting a Privacy Request

Individuals wishing to exercise their privacy rights may submit a written request to PetServe's Privacy Officer.

Requests may relate to:

• access to Personal Information;
• correction of inaccurate information;
• withdrawal of consent;
• questions regarding our privacy practices;
• complaints regarding privacy matters;
• requests for additional information concerning this Privacy Policy.

21.2 Verification Requirements

To protect Personal Information from unauthorized disclosure, PetServe may request reasonable information necessary to verify the identity of the individual making the request.

Verification measures are intended solely to safeguard customer privacy.

21.3 Response Time

PetServe will acknowledge and respond to verified privacy requests within the timeframes required by applicable privacy legislation.

Where additional time is reasonably required, individuals will be advised of the reasons for any permitted extension.

21.4 Fees

Privacy requests are generally processed without charge.

Where legislation permits reasonable administrative fees in exceptional circumstances, individuals will be informed before any fee is applied.

21.5 Authorized Representatives

Where legally permitted, authorized representatives acting on behalf of another individual may submit privacy requests, provided appropriate authorization and identity verification are supplied.

21.6 Incomplete Requests

Where a request does not contain sufficient information to enable identification of the requested records or verification of identity, PetServe may request additional information before proceeding.

22. COMPLAINTS AND PRIVACY CONCERNS

22.1 Our Commitment

PetServe values customer trust and is committed to addressing privacy questions and concerns fairly, respectfully and in a timely manner.

Individuals who believe their Personal Information has been handled inconsistently with this Privacy Policy or applicable privacy legislation are encouraged to contact us so that we may investigate the matter.

22.2 Internal Complaint Process

Upon receiving a privacy complaint, PetServe will:

• acknowledge receipt;
• review the concerns raised;
• conduct an appropriate investigation;
• communicate findings where appropriate; and
• implement corrective actions where warranted.

Our objective is to resolve concerns efficiently while maintaining transparency and fairness.

22.3 Regulatory Authorities

If an individual remains dissatisfied after PetServe has completed its internal review, they may have the right to contact the appropriate privacy regulator having jurisdiction over the matter.

Nothing in this Privacy Policy limits any rights available under applicable privacy legislation.

22.4 Good Faith Reporting

PetServe welcomes privacy-related feedback submitted in good faith.

Constructive feedback assists us in continuously improving our privacy governance program and customer experience.

23. PRIVACY OFFICER AND CONTACT INFORMATION

23.1 Privacy Governance

PetServe has designated a Privacy Officer responsible for overseeing our privacy management program and coordinating compliance with applicable privacy legislation.

The Privacy Officer is responsible for:

• overseeing implementation of this Privacy Policy;
• responding to privacy inquiries;
• managing privacy requests;
• investigating privacy complaints;
• coordinating privacy breach response activities;
• supporting privacy awareness within the organization.

23.2 Contact Information

Questions regarding this Privacy Policy or our privacy practices may be directed to:

Privacy Officer
The Pet Serve International Inc.

5339 Hollypoint Avenue
Mississauga, Ontario L5V 2L2
Canada

Email: contact@thepetserve.com

Website: www.thepetserve.com

23.3 Customer Support

General customer service inquiries may also be directed to:

Email: contact@thepetserve.com

PetServe will make reasonable efforts to respond to inquiries as promptly as practicable.

24. POLICY CHANGES AND DOCUMENT GOVERNANCE

24.1 Periodic Review

PetServe periodically reviews this Privacy Policy to ensure that it continues to reflect:

• changes in applicable legislation;
• technological developments;
• evolving privacy best practices;
• changes to our business operations;
• customer expectations;
• new products and services.

24.2 Policy Updates

We reserve the right to amend this Privacy Policy at any time.

Updated versions will be published on our website together with the revised effective date.

Where required by applicable law, we will provide notice of material changes before they become effective.

24.3 Version Control

To promote transparency and accountability, each published version of this Privacy Policy will include:

• version number;
• effective date;
• approval status;
• revision history (where appropriate).

PetServe maintains internal records documenting significant policy revisions as part of its privacy governance program.

24.4 Governing Version

The version of this Privacy Policy published on www.thepetserve.com at the time of use shall govern the collection, use and disclosure of Personal Information unless otherwise required by law.

24.5 Questions Regarding Updates

Individuals with questions regarding changes to this Privacy Policy are encouraged to contact the Privacy Officer using the contact information provided in Section 23.

25. GOVERNING LAW AND JURISDICTION

25.1 Applicable Law

This Privacy Policy shall be governed by, interpreted and enforced in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to any conflict of law principles that would result in the application of the laws of another jurisdiction.

PetServe is committed to complying with all applicable Canadian privacy legislation governing the collection, use, disclosure, retention and safeguarding of Personal Information. Where we conduct business in other jurisdictions or engage service providers located outside Canada, we will also consider any additional legal obligations that may apply to those activities.

25.2 Jurisdiction

Subject to any mandatory rights available under applicable legislation, any dispute, claim or proceeding arising from or relating to this Privacy Policy, the collection or processing of Personal Information, or PetServe's privacy practices shall be subject to the exclusive jurisdiction of the courts of the Province of Ontario.

Nothing in this Privacy Policy limits any statutory rights that individuals may have under applicable consumer protection or privacy legislation.

25.3 Regulatory Cooperation

PetServe is committed to cooperating with applicable privacy regulators and governmental authorities in accordance with Canadian law.

Where required, we will respond to lawful requests from regulatory authorities, law enforcement agencies or courts while taking reasonable steps to protect the confidentiality and privacy of Personal Information entrusted to us.

25.4 International Considerations

Where Personal Information is processed outside Canada, such processing will remain subject to this Privacy Policy together with any applicable legal obligations governing international data transfers.

PetServe will take commercially reasonable measures to ensure that international processing arrangements maintain privacy protections appropriate to the sensitivity of the information involved.

25.5 Dispute Resolution

Individuals are encouraged to contact PetServe directly regarding any privacy concerns before pursuing formal regulatory or legal proceedings.

Our objective is to resolve privacy-related concerns fairly, promptly and collaboratively wherever possible.

26. SEVERABILITY AND POLICY INTERPRETATION

26.1 Severability

If any provision of this Privacy Policy is determined by a court or other competent authority to be invalid, unlawful or unenforceable, that determination shall not affect the validity or enforceability of the remaining provisions.

The remaining provisions shall continue in full force and effect to the maximum extent permitted by applicable law.

26.2 Interpretation

This Privacy Policy shall be interpreted in a manner consistent with applicable privacy legislation and the reasonable expectations of individuals whose Personal Information is collected by PetServe.

Headings and section titles are included solely for convenience and shall not affect the interpretation of this Privacy Policy.

Unless the context otherwise requires:

• words importing the singular include the plural and vice versa;
• references to one gender include all genders;
• references to legislation include amendments, successor legislation and associated regulations;
• the words "including", "includes" and "such as" shall be interpreted as meaning "including without limitation."

26.3 Entire Privacy Policy

This Privacy Policy constitutes PetServe's primary public statement regarding the collection, use, disclosure, retention and protection of Personal Information through our website and related services.

This Privacy Policy should be read together with our:

• Terms and Conditions;
• Cookie Policy;
• Shipping Policy;
• Return & Refund Policy;
• Accessibility Policy; and
• any supplemental privacy notices published for specific services or promotional activities.

Where another document specifically governs a particular service, that document shall apply in conjunction with this Privacy Policy.

26.4 No Waiver

Failure by PetServe to enforce any provision of this Privacy Policy shall not constitute a waiver of that provision or of any other rights available under applicable law.

Any waiver must be expressly authorized in writing by PetServe.

26.5 Language

This Privacy Policy has been prepared in English.

Where translations are made available for customer convenience, the English version shall prevail in the event of any inconsistency, unless otherwise required by applicable law.

27. ACKNOWLEDGEMENT AND ACCEPTANCE

27.1 Acceptance of this Privacy Policy

By accessing or using the PetServe website, creating an account, purchasing products, communicating with PetServe or otherwise interacting with our services, individuals acknowledge that they have had the opportunity to review this Privacy Policy.

Where consent is required by applicable law, continued use of our services following appropriate notice may constitute acceptance of this Privacy Policy and the privacy practices described herein.

27.2 Ongoing Responsibility

Individuals are encouraged to review this Privacy Policy periodically to remain informed regarding how Personal Information is collected, used, disclosed and protected.

PetServe may update this Privacy Policy from time to time to reflect changes in legislation, technology, business operations or privacy practices.

The most current version will always be available on our official website.

27.3 Questions

PetServe welcomes questions regarding privacy and encourages customers, business partners and website visitors to contact our Privacy Officer whenever clarification is required.

Open communication is an important component of our commitment to transparency and customer trust.

27.4 Corporate Commitment

The Pet Serve International Inc. recognizes that privacy is fundamental to maintaining the confidence of our customers, employees, suppliers, distributors and business partners.

Our commitment extends beyond legal compliance. We strive to build a culture in which privacy, information security and ethical business conduct are integrated into our daily operations, business decisions and customer relationships.

Through responsible governance, continuous improvement and ongoing investment in privacy and cybersecurity practices, PetServe seeks to maintain the confidence of those who entrust us with their Personal Information.

27.5 Document Information

Privacy Officer Contact Information

The Pet Serve International Inc.

Privacy Officer

5339 Hollypoint Avenue
Mississauga, Ontario L5V 2L2
Canada

Email: contact@thepetserve.com

Website: www.thepetserve.com

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APPENDIX A

DATA RETENTION SCHEDULE

The following retention periods represent PetServe's general information management practices. Actual retention periods may vary where required by applicable law, contractual obligations, litigation holds or regulatory requirements.

Retention Principles

PetServe retains Personal Information only as long as reasonably necessary to:

• fulfill identified business purposes;
• comply with legal obligations;
• maintain financial records;
• support product safety obligations;
• protect legal rights;
• resolve disputes;
• enforce agreements.

Where Personal Information is no longer required, it will be securely destroyed, anonymized or otherwise disposed of using appropriate methods.

APPENDIX B

COOKIE CATEGORIES AND TRACKING TECHNOLOGIES

PetServe may use the following categories of cookies and similar technologies.

Similar Technologies

PetServe may also use:

• browser local storage;
• web beacons;
• tracking pixels;
• session identifiers;
• server logs;
• mobile identifiers (where future applications are introduced).

Managing Cookies

Individuals may manage cookie preferences by:

• adjusting browser settings;
• using cookie preference banners;
• deleting stored cookies;
• configuring privacy settings within supported browsers.

Disabling cookies may affect certain website functionality.

APPENDIX C

THIRD-PARTY SERVICE PROVIDER CATEGORIES

To operate efficiently, PetServe may engage carefully selected third-party organizations to perform services on our behalf.

The categories below describe the types of providers that may receive Personal Information where necessary to perform contracted services.

Vendor Management

Before engaging service providers, PetServe seeks to evaluate:

• security practices;
• privacy controls;
• regulatory compliance;
• contractual confidentiality obligations;
• reputation;
• operational capabilities.

Service providers are expected to use Personal Information only for authorized purposes.

APPENDIX D

PRIVACY REQUEST AND COMPLAINT WORKFLOW

PetServe has established procedures for responding to privacy-related requests.

Step 1 – Submission

Individuals submit a request by contacting the Privacy Officer via:

Email: contact@thepetserve.com

Requests should include:

• full name;
• contact information;
• description of the request;
• sufficient detail to identify relevant records.

Step 2 – Identity Verification

Where appropriate, PetServe may request additional information to verify identity before releasing Personal Information.

Verification helps prevent unauthorized disclosure.

Step 3 – Review

The Privacy Officer will:

• acknowledge receipt;
• review the request;
• determine applicable legal requirements;
• coordinate internal searches;
• assess any applicable exceptions.

Step 4 – Response

PetServe will provide:

• requested information;
• confirmation of corrections;
• explanation of decisions;
• reasons for any legal limitations.

Responses will be provided within applicable legislative timeframes.

Step 5 – Escalation

Where concerns remain unresolved, individuals may:

• request further internal review;
• contact the appropriate Canadian privacy regulator where applicable.

PetServe remains committed to resolving concerns fairly and transparently.

APPENDIX E

DOCUMENT REVISION HISTORY

Scheduled Review

This Privacy Policy will normally be reviewed:

• annually;
• following significant legislative changes;
• following major technology changes;
• following material business acquisitions;
• following significant privacy incidents;
• whenever management determines a review is appropriate.

APPENDIX F

PRIVACY GOVERNANCE FRAMEWORK

To ensure ongoing accountability, PetServe maintains a privacy governance framework based on the following principles:

Governance Objectives

• Promote responsible handling of Personal Information.
• Embed privacy considerations into business operations and decision-making.
• Ensure compliance with applicable privacy legislation.
• Foster a culture of transparency and accountability.

Roles and Responsibilities

Privacy Program Components

• Privacy policies and procedures
• Employee awareness and training
• Vendor due diligence
• Privacy impact assessments (where appropriate)
• Security monitoring and incident response
• Annual policy reviews and continuous improvement

APPENDIX G

GLOSSARY OF COMMON PRIVACY TERMS

To assist readers who may not be familiar with privacy terminology, the following glossary summarizes key concepts used throughout this Privacy Policy.